Your Success is only Fair.

Your Success is only Fair

Trade fairs are the modern and lively meeting-places for branches and ex­perts. Trade fairs satisfy a variety of prerequisites for exhibitors, permitting significant achieve­ments in terms of business strategy, mar­ket­ing strategy and communications strategy. For visiting branch professionals and for the public, they are attractive venues at which to present new products and services, and to communicate directly with manu­fac­turers and dealers.

Trade fairs reflect the market and create, at the same time, new markets. They show the current state of developments and the trends prevalent in a branch and put sup­pli­ers and offers in a directly competitive situation. They are a plat­form for image-formation and po­si­tion­ing, for effective and impressive public relations and for count­less personal contacts between all of the par­tici­pants on the market.

For further information on success­ful trade fairs and trade fair suc­ cesses: (German only)

AUMA Toolbox

All aspects of trade fair participation for exhibitors: 10 steps to achieving success at trade fairs, how to make the most of the AUMA trade fair database with a personal trade fair plan and monitoring your success at trade fairs: the Trade Fair Benefit Check, plus trainer:


AUMA, the Association of German Trade Fair Industry, was founded in 1907 and is the central organisation for the German Trade Fair Industry. Its mem­bers are exhi­bitors, visitors, organisers and service companies.

The AUMA unites and represents the in­ter­ests of its mem­bers with the aim of sup­porting and streng­then­ing German trade fairs as an economic factor, as a marketing tool and as a stamp of quality, both nation­ally and inter­nation­ally.

It provides comprehensive information on trade fairs at home and abroad and offers extensive planning help for exhibitors, visitors and organisers.

Imprint and Contact


AUMA – Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft e.V.
Littenstraße 9 · 10179 Berlin ·
For details relating to the imprint and the terms of use see


Design, Programming

M-WAY Solutions GmbH


Version: 2.2.2, April 2018

Trade fair dates can change – all details are without guarantee

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